Search Engine Optimization (SEO) Training Institutes in Dehradun
Digital-Marketing-and-SEO-Training

Digital Marketing & SEO Training

Digital marketing is an exciting journey with endless milestones! Our digital strategist goes through a brainstorming session of research and feasibility study to draw the roadmap of the journeys with targeted milestones for our clients. We work really hard and think smartly to find out the way to success. The most important factor about Mind & Matter is accountability. Result oriented approach by getting into the skin of our client’s business. We believe if our clients business is growing then we are performing.

SEO stands for Search Engine Optimization. SEO is the hidden force to popularize any site. There are more than millions of sites which are created per day but from these sites only very few sites become popular. Popularity depends upon sites feature, content etc but it also depends upon the SEO of the website. The better the SEO of the site, the better is the ranking of that site in the search engine. We optimize our site according to the requirement of the Search Engines like Google, Bing etc so that our site would be in top when users search any text keyword.


Course Outline


  • Basics of advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Types of Websites and CMS Tools
  • Ecommerce Website Development
  • How the search engine works?
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP
  • Search Operators
  • Search Algorithm Updates
  • Panda, Penguin, Humming Bird and
  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List
  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic
  • HTML basics
  • CSS basics
  • Meta Tags usage
  • Using Javascript to our Advantage
  • Graphics Optimization
  • Contextual interlinking
  • Micro formats & schemas
  • Improving demographic score
  • Linking Strategies
  • Competitor Analysis
  • Sculpting
  • Link Baiting
  • Professional Article Exchange
  • Social Book Marking and Promotions
  • Directory submissions
  • Google Webmaster Tools
  • Site Map Creators
  • Browser based analysis tools
  • Page Rank tools
  • Pinging & indexing tools
  • Dead links identification tools
  • Open site explorer
  • Domain information / whois tools
  • Quicksprout
  • Introduction to SEM
  • SEM platforms – paid platforms
  • Introduction to Google AdWords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an AdWords account
  • Key terminologies in Google AdWords
  • Google AdWords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Display Planner
  • Ad Extensions
  • Different types of extensions
  • Creating location extensions
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Bidding techniques – Manual / Auto
  • Site Targeting
  • Keyword targeting
  • Demographic Targeting / Bidding
  • CPC-based, CPA-based & CPM-based accounts
  • How to handle different devices
  • Mobile specific bids
  • Ad Scheduling
  • Ad Rotation
  • Ad delivery settings
  • Account interface analysis of data
  • Understanding metrics
  • Search Terms report
  • Placement Performance report
  • Analyzing keywords, Ads
  • Landing page relevance
  • Quality score
  • Ad Rank
  • Cost/Benefit analysis of campaigns
  • How to add / remove relevant keywords
  • Optimization Process
  • Keyword Optimization
  • Ad Text Optimization
  • Landing page optimization
  • Bid/Budget optimization
  • Return on investment Vs Branding
  • Attain equilibrium b/w keyword relevance, ad text and Landing page quality
  • Understanding LPQ and issues
  • AdWords Editor
  • Creating optimized campaigns
  • Understanding AdWords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using AdWords Editor
  • AdWords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats
  • Understanding Conversion Tracking
  • Types of Conversions
  • Setting up Conversion Tracking
  • Verify Conversion Tracking
  • Tracking Conversions
  • Optimizing Conversions
  • Track offline conversions
  • Analyzing conversion data
  • Conversion optimizer
  • Target CPA
  • Ad Formats
  • Creating Image ads
  • Optimizing image ads
  • Choosing placements
  • Frequency capping
  • What is mobile ads?
  • Creating mobile ads?
  • What are the types of mobile ads?
  • AdWords for mobile
  • Create click to call campaign
  • Analyze the campaigns
  • Optimize the ads for mobile
  • What is youtube advertising?
  • Why should one advertise on youtube?
  • Creating youtube campaigns
  • Choose audience for video ads
  • Instream ads
  • In-video ads
  • In-search ads
  • In-display ads
  • Measuring your YouTube ad performance
  • Drive leads and sales from YouTube ads
  • What is MCC?
  • Who can be an MCC?
  • How to signup for an MCC account?
  • Adding clients for MCC account
  • Monitoring child accounts
  • What is MDS?
  • UI Access and API access
  • Creating multiple MCCs
  • Sharing an AdWords account
  • Different access levels
  • Admin access
  • Standard Access levels
  • Email only Access
  • Read only access
  • Different types of billing
  • Postpay and Prepay [Automatic and Manual]
  • Billing issues
  • Retry card
  • Troubleshooting issues
  • Primary card and back up card
  • Promo codes and working with them
  • Tracking invalid clicks
  • What should be done
  • IP exclusion
  • What are dynamic ads?
  • Creating dynamic search ads
  • Keyword Insertion
  • What is shared library?
  • Shared Budgets
  • Sharing negative keywords
  • Creating shared audience
  • Running keyword reports
  • Campaign and Ad group level reports
  • Placement performance report
  • Running analysis reports
  • What is remarketing?
  • How do I create a remarketing campaigns?
  • Remarketing campaigns
  • Creating custom combinations
  • Creating URL rule
  • Creating a remarketing tag
  • Bing AdCenter
  • Facebook Paid Marketing
  • Running paid campaigns
  • Managing interests
  • Create custom audiences
  • Create multiple adverts
  • Power editor
  • View FaceBook Insights
  • Data Interpretation
  • LinkedIn Paid Campaigns
  • Introduction to Web Analytics
  • GA Terminology (Dimensions & Metrics)
  • Introduction to Reports
  • Audience Reports, Traffic Sources and Content Reports
  • Basic Setup
  • Campaign Tagging & Reporting
  • Understanding Conversions
  • Understanding Goals and Funnels
  • Dashboard
  • Custom Reporting
  • Understanding Events
  • Linking and Using Data from Google Adwords
  • Profiles
  • Profile Filters
  • Visitor Flow
  • Real-Time Data
  • Blog Marketing
  • Article Marketing
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing tools (Around 30 of them)
  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What is opt-in lists
  • Create forms
  • Web to lead forms
  • Web to case forms
  • Lead generation techniques
  • Leads are everywhere
  • Social media and lead gen
  • Inbuilt tools for Digital Marketing
  • Ip Tracker
  • CPC reduction (in case of paid ads)
  • Group posting on Social Media platforms
  • Social Media, Social networking & Social Media Marketing defined
  • Blogging and microblogging
  • Social networking
  • Video Sharing
  • Social News and Social Bookmarking
  • Social events
  • wikis
  • Social Media Strategy
  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information Aggregators
  • Google Alerts
  • Blogs
  • Content Management
  • Scheduling & Creating content
  • Managing content programs
  • Trademark Implications
  • Working with Tumblr
  • Who are they?
  • How to find them
  • How to use them to benefit your brand
  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests
  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship
  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Buffer
  • Hootsuite
  • What is tweetdeck
  • Tips and Guides
  • Review of profiles
  • Linkedin posts
  • Linkedin promotions
  • Evolution of online communities
  • How ideas travel
  • Viralness
  • The ROI in Social Media Marketing
  • Tools and Dashboards
  • Reputation and crisis management
  • Quantifying success
  • Data mining and social media
  • Social Media Measurement tools
  • Data and social media
  • Google Trends
  • Trending Topics
  • Twitter trends
  • Social Media Trends
  • Facebook Object Ads
  • Page Post ads
  • Sponsored Stories
  • Facebook Offers
  • Facebook Sponsored Stories
  • Remarketing Ads
  • Custom Audience
  • Action Specific Targeting
  • Facebook Premium Ads
  • How to get your business checking-in
  • Setting up accounts on second tier platforms
  • Promoting social media pages in other media
  • Best social media listening and management tools
  • Creating positive chatter in social media
  • Linking social media accounts
  • Utilizing discussion boards and social groups
  • Metrics, Measurement and Evaluation
  • Defining key terms in social media
  • Establishing goals and key tracking metrics
  • Free social media measurement tools
  • Benefits of popular and custom URL shorteners
  • Calculating acquisition costs and hard ROI from social media
  • Creating customized campaign performance reports
  • Social Media Case Studies
  • Major brand case study
  • Small company case study
  • Small B2B case study
  • Big brand digital media site side optimization
  • Using social media for brand awareness
  • Using social media for direct response

Course Registration

TESTIMONIALS


KEEP IN TOUCH

Subscribe to Our Newsletter to get Important News & Offers