Analytical Business Reporting

A small-business owner must be kept up to date regarding changes in the business environment, including how quickly his market is expected to grow and the possible effects on his company of new competitors entering the market or existing ones changing their strategies. Market analysis reports help the business owner make decisions about how to allocate the company's marketing resources, both human and financial. If the conclusion of the market analysis, for example, is that the upcoming year will see accelerating growth in the company's market, he would chart a more aggressive strategic course. He would increase the marketing budget in order to take advantage of the favorable conditions and acquire new customers.